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NEWS RELEASE

Holiday Valley Expansion Projects 2012
$13.9 Million to Improve the Resort

Ellicottville, New York, May 14, 2012 . . . Holiday Valley is investing $13.9 million in 2012 to improve this Western New York four-season resort.  The major project is the construction of the new $12 million Holiday Valley Lodge.  There are also improvements at Sky High Adventure Park, the Double Black Diamond golf course and on-mountain projects.

The new Holiday Valley Lodge replaces the resort’s main base lodge, the Clubhouse Chalet with the purpose of improving circulation, services and experiences for Holiday Valley guests.  This 66,000 square foot building will contain the food service area, a bar, a coffee shop, equipment rental and repair shops, locker rooms and day care, as well as reception and conference rooms that will be available on a year ‘round schedule.  The Holiday Valley Lodge is designed with a soaring 32 foot cathedral ceiling with tongue and groove cedar decking, thick wooden beams, a two story stone chimney with fireplaces on both floors, expansive exterior decks and a natural stone and cedar exterior.  The Clubhouse was demolished in March and excellent progress is being made toward the completion date of December, in time for the 2012-13 winter season.

Sky High Adventure Park, opened during the 2011 summer, consists of an Aerial Adventure Park and a Mountain Coaster.  The Aerial Park is a series of nine elevated challenge courses made of platforms, bridges and zip lines built in a four acre wooded area near Holiday Valley’s Tannenbaum Lodge.  A new “zip to the bottom” course has been added that allows aerial trekkers to go side by side from the park to the base area via a series of six dual zip lines.  The last element is an exciting 350 foot long zip giving riders an exciting finish to their experience at Sky High.

The right side of the fairway of the number 11 hole at Holiday Valley’s Double Black Diamond Golf Course has been expanded and regraded to make the hole more playable.  Number 11 is a dogleg par 4 with a large ravine to cross before the green.  The fairway expansion gives the golfer a bit more comfort on their first shot.  The Resort has also purchased several replacement golf cars and new maintenance equipment as they continue to improve conditions on the course.

The largest on-mountain improvement will be the installation of automated snowmaking systems on Yodeler, Morning Star, Candy Cane, Laurel and Punch Bowl.  The automated systems include weather stations that monitor temperature, humidity, wind direction and speed, and direct a computer to turn on or off the snow guns, or increase or decrease the air and water flow.  The goal of automation is to increase efficiency and energy savings while providing the best possible manmade snow.  The automated snowmaking that was installed last year on Mardi Gras proved to be a very wise investment, as it allowed the resort to make snow in the brief periods of cold during the winter of 2011-12.

The Double Black Diamond Golf Course is open daily from 8:00 a.m. to dusk.  Sky High is currently open Fridays through Sundays from 9:00 a.m. to 6:00 p.m., then starting June 15th it will be open daily from 9:00 a.m. to 6:00 p.m.  Conferences are available on a year ‘round basis.  The winter season will begin operations in early December. 

Information about the resort is available at www.holidayvalley.com.

Photos are available at http://www.holidayvalley.com/HolidayValley/info/media-photos.aspx

Ellicottville is located on Route 219, just 50 miles south of Buffalo and less than three hours from Toronto.

For further information, please contact:

Jane Eshbaugh     Karl Eichner, Eichner & Associates
Marketing Director     Canadian Media Contact
Tel: 716.699.3904     Tel: 705.778.2212
E-mail: jeshbaugh@holidayvalley.com E-mail: keichner@nexicom.net